Baily Garner

How do you transform the brand identity of a company to truly reflect its values to attract new customers and new recruits?

Baily Garner is a multi-disciplinary building services company, operating for over 40 years they combine their vast experience with the latest technological innovations. Having been fully focused on their clients, their brand identity had become neglected. As part of the Discovery phase of the process we surveyed employees and it became clear that the old brand was seen as holding them back and sat very poorly alongside their competitors.

Our job was to reinvigorate their identity to reflect the type of business that they truly were: innovative, inclusive, collaborative and effective. We applied this to all brand touch-points from the website to hard-hats and everything in between. An important aspect of their commercial offer is the fact that they retain an in house range of complementary services, a multi-disciplinary approach and they were very keen to communicate this clearly as this gave them a significant advantage over many their competitors. Another important requirement was that they brand would be capable of being appealing to young people to consider pursuing a career with Baily Garner.

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Audit and concepts

The brand

The teaser

The website

The launch