Building Societies Association

How do you revive a respected flagship industry publication that has lost its sparkle?

Our first priority was to give a more definitive structure to the publication. We then ensured that the text was arranged in a way that made it easy for the reader to navigate their way around the publication and pick out sections of interest rather than the text floating around on the page as before. A more considered use of higher quality imagery and use of infographics has taken the publication to a different level.

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