Our Team

  • Stephen Lake - Managing Director

    Steve graduated from the Royal College of Art with a masters of arts in graphic design and information graphics. He set up Whatever Design after a few years working as a freelancer across a number of agencies in London. His experience in design is critical on all projects that come through the studio. He is well tuned to the needs of clients and maintains the quality and consistency of all work.


    Steve coordinates all of the work coming through the studio ensuring everything happens on time and on budget making sure the client is updated and fully informed at all times. As creative director, his job is also to set the creative theme for many of our key projects and work with the designers to help them create the most appropriate and best quality work.

  • Tom Ward - Senior Designer

    Tom has an eclectic outlook allowing him to bring fresh perspectives to all projects. Tom’s wide cultural and general knowledge is invaluable in helping us to understand target audiences and his humor and intelligence is appreciated by our clients and by the rest of the team.


    Tom will be much more than a senior designer on projects, helping with strategic input and the ability to empathise with target audience and create solutions that work. Tom supports Stephen, helping develop the key creative themes and ideas before delving into the detailed implementation requirements.

  • Geraldine Bastide - Senior Designer

    When Geraldine joined Whatever Design in 2013, she brought a unique combination of high-end creative flair and incredible efficiency. After 12 years working in agencies in France our clients benefit from her ability to approach creative challenges from a different perspective.


    Geraldine’s extensive experience in design for print equips her with the skills to necessary see a project through from concept to delivery. Clients rave about her creative flair combined with meticulous attention to detail. She supports Tom and Stephen, helping develop ideas and visual routes during conceptual and implementation phases.

  • Simon Dormer - Senior Designer

    Providing essential support on projects, Simon is not just a very good artworker but his contribution to the development of conceptual ideas. His ability to juggle several projects simultaneously and complete jobs with lightening speed and accuracy is impressive.


    He works closely with Tom and Geraldine He supports Tom and Geraldine on many levels for various projects within the studio.

  • Maria Grist - Senior Designer

    Maria is in her second spell at Whatever Design after returning from Save the Children where she gained extensive knowledge of campaigning and strategic communications. Maria has a sound knowledge of innovative marketing techniques and social media and is constantly looking for ways for our clients to use these to communicate more effectively.


    She supports Tom and Geraldine on many levels for various projects within the studio and instrumental to any brain storming for challenging projects.

  • Roger Odili – Projects and Strategy

    Roger initially joined Whatever Design in 2010 to help with new business development. His role was more than sales calls, it was soon clear that his knowledge of the design industry was paramount and his involvement in research was critical for tenders and pitches. He instinctively understands not only our business, our goals and the way we work but is able to communicate our passion for what we do to many new contacts. He has invigorated our new business development and been a real driver for business growth.


    Roger is instrumental to all projects, actively applying design research throughout the creative process to produce tangible outcomes and targeted solutions. His vast knowledge of the non for profit industry equips our team with the necessary tools and allows us to push the boundaries of design and find ways to gather insights that fit our project and client needs.

  • Inge Lake - Account and Finance Manager

    Inge has over 21 years experience in accounting and project management. She started her career working for an accountants firm in the Netherlands as an assistant accountant. She was soon able to work on the audit of large companies and complete all book keeping and drawing end of year balance sheets and profit and loss for smaller companies. Having worked as a project manager for large organisations such as Bank of America, Inge now works part time for Whatever helping with the day to day running of the business.


    Working closely with Stephen, Inge is the glue that binds the project together, ensuring everything runs smoothly, on time and on budget. She is responsible with the day to day arranging all meetings, updating budgets and time scales and responsible for billing and all financial aspects.