How do you create a cohesive brand for a vital new NHS organisation?

Health Education England was created in 2012 to oversee clinical education and training standards in England. HEE commissioned us to create a clear, recognisable and vibrant brand and corporate identity for the new organisation. A key requirement was that the brand was flexible enough to be used in a variety of formats on and offline including: posters, leaflets, newsletters, stationary, plus website visuals, design and production of exhibition stands, interior graphics and signage across HEE offices nationwide.